Meridian Financial Group
A complete responsive redesign that increased mobile conversions by 340% and reduced bounce rate to under 20%.
The Challenge
Meridian's existing website was built in 2018 with Bootstrap 3 and had never been updated for modern mobile experiences. With 67% of their traffic coming from mobile devices, their conversion rate on phones was 0.4% compared to 3.2% on desktop. The site was also failing accessibility audits, putting them at risk of compliance issues.
Our Approach
We conducted a comprehensive UX audit, identified the critical user journeys, and rebuilt the entire frontend using a mobile-first approach with Tailwind CSS. Every component was designed as a responsive system — not just shrunk to fit. We implemented progressive enhancement for complex financial calculators and ensured WCAG 2.1 AA compliance throughout.
The Results
The new responsive site launched in 8 weeks. Mobile conversion rate jumped from 0.4% to 1.8% within the first month. Bounce rate dropped from 54% to 19%. The site achieved a Lighthouse performance score of 98 and passed all accessibility audits. Meridian's CTO called it "the smoothest website project we've ever run."
"NorthPoint didn't just build us a responsive website — they fundamentally changed how we think about our digital presence. The mobile experience went from an afterthought to our strongest conversion channel. Their process was transparent, their execution was flawless, and they delivered two weeks ahead of schedule."