Summit Retail Group
Analytics platform that unified online and in-store data, revealing a $2.3M annual revenue opportunity.
The Challenge
Summit had robust analytics for their e-commerce platform but their in-store data lived in a completely separate system. They suspected that online browsing influenced in-store purchases but had no way to prove it or act on it. Marketing was essentially flying blind on their $4M annual ad spend.
Our Approach
We designed a unified customer data platform that connected e-commerce analytics with POS data, loyalty program activity, and marketing attribution. We built a responsive executive dashboard that C-suite could access from their phones and automated weekly insight reports that highlighted actionable opportunities.
The Results
Within the first quarter, the unified data revealed that 34% of in-store purchases were preceded by online research. This insight led to a reallocation of marketing spend that generated $2.3M in incremental annual revenue. The executive dashboard became the most-accessed internal tool, with 89% weekly active usage.
"NorthPoint found the $2.3 million we were leaving on the table. Their analytics platform didn't just give us data — it gave us answers. The responsive dashboard means I can check performance from anywhere, which has fundamentally changed how quickly we act on insights."