Traverse Education
User research and responsive redesign that doubled student engagement and halved onboarding time.
The Challenge
Traverse's online learning platform had strong content but poor engagement — students would sign up, complete one module, and never return. The interface was desktop-first, and with 60% of students accessing from tablets and phones, the mobile experience was essentially broken.
Our Approach
We ran 40 user interviews across three student segments, mapped the engagement drop-off points, and redesigned the core learning experience with mobile as the primary context. We introduced a progress system, micro-interactions for achievement, and restructured content delivery to work in 5-minute sessions.
The Results
Module completion rates doubled from 34% to 71%. Average session length on mobile increased from 4 minutes to 18 minutes. Student onboarding time dropped from 12 minutes to 5. Net Promoter Score jumped from 22 to 61. Traverse secured Series A funding three months after the redesign launched.
"The user research NorthPoint conducted completely changed our understanding of how students use our platform. Every design decision was backed by evidence, not opinion. The results speak for themselves — we doubled engagement and secured our Series A."